How to invest in an online business: Effective strategies for 2025

Starting an online business in 2025 is more accessible than ever. With the growth of digital commerce, there are countless opportunities to discover. This article will give you the keys to investing in an online business, from identifying profitable niches to creating an effective website. If you are ready to take the plunge into the digital world, keep reading to find all the information you need.

Key Conclusions

• The flexibility of an online business allows you to work from anywhere and adjust your schedule.
• It is crucial to research and select a market niche that is in demand.
• Conducting a competitor analysis will help you improve and stand out in the market.
• An attractive and user-friendly website is essential to attract customers.
• Digital marketing strategies are fundamental for growth and customer retention.

Advantages of Starting an Online Business

Starting an online business in 2025 offers a range of advantages, especially in the dynamic world of e-commerce. At Imagine Business, we see how many entrepreneurs take advantage of these benefits to build successful businesses, for example, selling Shopify themes and templates.

Flexibility in Lifestyle

One of the biggest attractions of an online business is the flexibility it offers. You are no longer tied to a traditional office schedule or a specific geographic location. You can manage your business from almost anywhere in the world, as long as you have an internet connection. This translates into:

• Greater control over your time.
• The possibility of better balancing personal and professional life.
• The opportunity to work from home or while travelling.

Flexibility not only improves your quality of life, but it can also increase your productivity. By working in an environment that you find comfortable and stimulating, you are more likely to feel motivated and focused.

Opportunities in Market Niches

The internet has democratised access to markets, allowing even the smallest businesses to find their place. This means you can specialise in a very specific niche and reach a target audience that was previously inaccessible. For example, at Imagine Business, we focus on already established online businesses, which allows us to cater to a very specific audience looking to acquire functioning online businesses.

Access to a Global Market

One of the greatest advantages of having an online business is access to a global market. You are no longer limited to your city or country. You can sell your products or services to customers around the world. This opens up a world of possibilities for your business. Imagine being able to sell your e-commerce templates to entrepreneurs worldwide, without having to worry about geographical barriers.

Identification of Profitable Niches

At Imagine Business, we understand that the first step to succeeding in the world of online businesses is to find that perfect niche. It is not just about having an idea, but about identifying a real and profitable opportunity. A profitable niche is one that combines your passion with a market need.

Market Research

Market research is fundamental. You have to go beyond the obvious and understand the real needs of consumers. What are they looking for? What problems do they have? What solutions are they not finding? For this, we can use several tools:

• Online surveys: Platforms such as SurveyMonkey or Google Forms are useful for obtaining direct feedback from potential customers.
• Keyword analysis: Tools like Google Keyword Planner or Ahrefs help you identify which terms people are searching for.
• Trend analysis: Google Trends allows you to see which topics are gaining popularity.

Trend Analysis

Keeping abreast of trends is crucial. The world of e-commerce is constantly changing, and what is popular today may not be tomorrow. You need to pay attention to:

• New technologies: How are artificial intelligence and augmented reality impacting e-commerce?
• Changes in consumer behaviour: What new preferences or habits are emerging?
• Social trends: Which causes or movements are influencing purchasing decisions?

It is important to remember that trends are only part of the equation. It is not enough to simply jump on the bandwagon; you must ensure that the trend aligns with your skills and resources.

Evaluation of the Competition

Knowing who your competitors are and what they are doing is essential. It is not about copying, but rather about learning and finding your own competitive advantage. To evaluate the competition, you can:

• Identify your direct and indirect competitors. Direct competitors are those who offer products or services similar to yours. Indirect competitors offer alternative solutions.
• Analyse their marketing strategies. Which channels do they use? What messages are they communicating?
• Evaluate their pricing and offers. Are they competitive? Do they offer added value?

At Imagine Business, we help you find profitable online businesses and Shopify templates that suit your needs and allow you to stand out in the market.

Creating an Effective Website

An effective website is the cornerstone of any successful online business. It is your digital storefront, the first point of contact for many potential customers. At Imagine Business, we understand the importance of having an online platform that is not only visually appealing, but also functional and optimised to convert visitors into customers. Here we show you how to achieve this:

Choosing the Right Platform

Choosing the platform is crucial. Not all platforms are the same, and the one you select should align with your needs and objectives. Consider the following:

• Shopify: Ideal for e-commerce businesses looking for a comprehensive solution with integrated marketing tools and inventory management. It is an excellent choice if you are looking for pre-designed Shopify themes that are easy to customise.
• WordPress with WooCommerce: Offers great flexibility and customisation, but requires more technical knowledge. It is a good option if you need complete control over your website and are willing to invest time in its setup and maintenance.
• Website builders (Wix, Squarespace): They are easy to use and offer attractive templates, but they may be limited in terms of features and customisation.

The final decision will depend on your budget, technical skills, and specific needs. At Imagine Business, we offer pre-established online businesses on various platforms, which allows you to skip this step and start selling immediately.

Attractive and Functional Design

The design of your website should be attractive and functional. A well-thought-out design can make the difference between a customer who stays and one who leaves. Here are some tips:

• High-quality images: Use professional images that showcase your products or services in the best possible way.
• Intuitive navigation: Make it easy for visitors to find what they are looking for with clear and simple navigation.
• Responsive design: Ensure your website looks good on all devices, from desktop computers to mobile phones.
• Clear calls to action: Guide visitors towards the actions you want them to take, whether it is buying a product, subscribing to your newsletter, or contacting you.

An attractive and functional design not only improves the user experience, but also increases your business's credibility and improves conversion rates.

Search Engine Optimisation

Search engine optimisation (SEO) is essential to ensure your website is visible on Google and other search engines. Here are some key strategies:

• Keyword research: Identify the keywords that your potential customers use to search for products or services like yours.
• On-page optimisation: Include your keywords in the title, description, headings, and content of your pages.
• Quality content: Create useful, relevant, and original content that attracts visitors and encourages them to stay on your website.
• Internal linking structure: Create links between your pages to facilitate navigation and improve SEO.
• Loading speed: Optimise your website's loading speed to improve the user experience and SEO. A slow website can frustrate visitors and negatively affect your position in search engines. Consider optimising images and using a quality web hosting service.

At Imagine Business, all our online businesses and Shopify templates are optimised for SEO, which gives you a competitive advantage right from the start.

Digital Marketing Strategies

At Imagine Business, we understand that having quality online businesses for sale and Shopify themes is just the beginning. For your business to take off, you need a solid digital marketing strategy. It is not just about being present online, but about doing so intelligently and effectively.

Social Media Marketing

Social media is a powerful tool to connect with your audience and build a community around your brand. It is not just about posting content, but about creating meaningful interactions. Here are some ideas:

• Define your audience: Who do you want to reach? Knowing your target audience will help you create relevant and engaging content.
• Choose the right platforms: Not all social networks are the same. Research where your audience is and focus your efforts on those platforms.
• Create valuable content: Share useful information, tips, tutorials and entertaining content that attracts your audience.
• Engage with your community: Respond to comments, questions, and messages. Participate in conversations and build relationships with your followers.

Remember, social media is a two-way communication channel. Listen to your audience, learn from their feedback, and adjust your strategy accordingly.

Email Marketing

Email marketing remains one of the most effective strategies for nurturing leads and retaining customers. A well-segmented campaign can generate a very high return on investment. Here are some tips:

• Create an email list: Offer something of value in exchange for your visitors' email address, such as a free ebook, a discount or exclusive access to content.
• Segment your list: Divide your email list into smaller groups based on their interests, behaviours or demographics. This will allow you to send more personalised and relevant messages.
• Automate your campaigns: Use email marketing automation tools to send welcome messages, follow-up emails and special promotions automatically.
• Measure your results: Analyse the key metrics of your email marketing campaigns, such as open rate, click-through rate and conversion rate. Use this information to optimise your campaigns and improve your results.

Paid Advertising

Paid advertising can be a quick and effective way to reach a wider audience and generate traffic to your website. However, it is important to carefully plan your campaigns and optimise your advertisements to obtain the maximum return on investment. Consider the following options:

• Google Ads: Display ads in Google's search results and display network. It is an excellent option to reach people actively searching for products or services like yours.
• Facebook Ads: Display ads on Facebook and Instagram. It is an excellent option to reach a specific audience based on their interests, demographics and behaviours.
• LinkedIn Ads: Display ads on LinkedIn. It is an excellent option for reaching professionals and businesses.

| Platform | Advantages the end

Inventory and Logistics Management

For Imagine Business, which is dedicated to selling established online businesses and Shopify themes/templates, inventory management and logistics are somewhat different from traditional ecommerce. Although we do not handle physical products, we do have digital assets that require careful management. Effective management in this area is vital to maintaining the quality and availability of our products.

Selection of Suppliers

In our case, the "suppliers" are the creators of online businesses and designers of themes/templates. It is crucial to establish rigorous selection criteria:

• Quality of code and design: Ensuring that the themes and templates are of high quality, with clean code and attractive designs.
• Originality: Verify that the businesses and designs are original and do not infringe copyright.
• Technical support: Assess the supplier's ability to provide technical support to customers who purchase their products.

Storage and Distribution

Although we do not store physical products, we do need a system to securely and efficiently store and distribute our digital assets. This involves:

• Secure storage platform: Use a reliable cloud storage service to protect the files of the businesses and themes/templates.
• Version management system: Implement a system to control the different versions of the assets and facilitate updates.
• Automated delivery: Automate the process of delivering files to customers after purchase.

Quality Control

Quality control is fundamental to ensure customer satisfaction. This includes:

• Thorough review: Review each business and theme/template before putting it up for sale to detect possible errors or issues.
• Functionality tests: Conduct tests to ensure that all functionalities of the businesses and themes/templates work correctly.
• Regular updates: Keep the assets updated to ensure compatibility with the latest versions of Shopify and other platforms.

Efficient inventory and logistics management at Imagine Business translates into a better experience for our customers, which in turn boosts sales and the company’s reputation. It is an area that requires constant attention and continuous investment in tools and processes.

Online Customer Service

In the world of e-commerce, customer service is more than just a department; it is at the heart of your relationship with your buyers. Excellent customer service retains, attracts new customers, and builds trust in your brand. At Imagine Business, we understand that the sale of online businesses and Shopify themes does not end with the transaction; post-sale support is crucial.

The Importance of Communication

Effective communication is the foundation of good customer service. It is not just about answering questions, but about understanding the customer's needs and offering personalised solutions. Here are some key points:

• Speed: Respond to enquiries as quickly as possible. Customers value promptness.
• Clarity: Use simple language and avoid technical jargon. Ensure that the customer understands the information.
• Empathy: Show understanding and care for the customer's problems. A simple "I understand how you feel" can make a big difference.

Communication is not only about what you say but how you say it. A friendly and professional tone can turn a complaint into an opportunity to strengthen the relationship with the customer.

Support Tools

There are many tools that can make online customer service easier. The choice will depend on your business needs and the volume of enquiries. Some popular options are:

• Live chat: Allows for instant communication with customers.
• Email: Ideal for more complex enquiries or those requiring a more detailed response.
• Ticket system: Organise and manage customer enquiries efficiently.
• Frequently Asked Questions (FAQ): Quickly and easily address common questions. Consider including an FAQ section on how to sell handcrafted products in your store.

Handling Complaints and Suggestions

Complaints are inevitable, but they are also an opportunity to improve. The way you handle complaints can make the difference between losing a customer and retaining them. Here are some tips:

• Active listening: Pay attention to what the customer is saying and show genuine interest in resolving their issue.
• Sincere apology: Even if it is not your fault, a sincere apology can calm the customer.
• Quick resolution: Offer a solution as swiftly as possible. If you cannot resolve the problem immediately, inform the customer of the steps you are taking.
• Follow-up: Follow up with the customer to ensure they are satisfied with the solution. This demonstrates that you care about their opinion.

Remember, good customer service is a long-term investment. A satisfied customer is the best ambassador for your brand. At Imagine Business, we strive to offer exceptional customer service, to both our buyers and sellers of online businesses.

Monetisation of Digital Content

At Imagine Business, we understand that creating quality content is only the first step. The true challenge lies in turning that content into a sustainable source of income. Fortunately, there are various strategies to achieve this, and we will guide you through the most effective ones, especially if you are considering acquiring an established online business.

Creating Online Courses

If you have specialised knowledge in an area, creating and selling online courses can be an excellent way to monetise your expertise. Platforms like Udemy or Teachable make it easy to create and sell courses, though you can also host them on your own website. The key is to offer valuable content that addresses specific issues faced by your audience.

• Identify a topic in which you are an expert.
• Create a detailed curriculum.
• Record high-quality videos or create downloadable materials.
• Promote your course through social media and email marketing.

Affiliate Marketing

Affiliate marketing involves promoting products or services from other companies in exchange for a commission on each sale or lead generated. It is an easy way to start monetising your content without having to create your own products. At Imagine Business, we often see businesses using affiliate marketing to generate passive income.

• Join affiliate programmes relevant to your niche.
• Create content that genuinely recommends products or services.
• Use affiliate links in your content.
• Track your results and optimise your campaigns.

Selling Digital Products

Another option is to create and sell your own digital products, such as ebooks, templates, music, or software. This option gives you complete control over your product and your income. If you are looking for Shopify templates for your store, consider creating your own and selling them.

• Identify a need in your market.
• Create a high-quality digital product.
• Set a fair price.
• Promote your product through your website and social media.

Monetising digital content requires patience and consistency. Do not expect immediate results, but if you focus on creating valuable content and promoting it effectively, you will be able to generate sustainable income in the long term.

Scalability of the Online Business

Scaling an online business is not just about growing quickly, but about doing so intelligently and sustainably. At Imagine Business, we understand that sustainable growth is key to the long-term success of the businesses we sell and the Shopify themes we offer. It is about building a solid foundation that allows you to adapt to market changes and remain relevant over time.

Process Automation

Automation is essential for scaling any online business. As your business grows, it becomes impossible to manage everything manually. Automating repetitive tasks frees up valuable time so that you can focus on growth strategies and innovation. Here are some key areas to automate:

• Email Marketing: Use email marketing tools to send personalised emails to your customers, schedule campaigns, and track results.
• Social Media Management: Schedule social media posts, automatically respond to messages and comments, and utilise analytics tools to measure your campaign performance.
• Customer Service: Implement chatbots to answer frequently asked questions, automate the support ticket process, and use Customer Relationship Management (CRM) tools to improve customer service.

Automation not only saves time and money, but also improves the efficiency and productivity of your business. By automating repetitive tasks, you can reduce errors, improve the quality of service, and free up time to focus on more important activities.

Product Diversification

Do not put all your eggs in one basket. Diversifying your products or services is an excellent way to reduce risk and increase your income. If you only sell one type of product, you are vulnerable to market changes or competition. Consider the following strategies:

• Expand your product catalogue: Offer complementary or related products to your existing ones. For example, if you sell online businesses for sale, you could offer consulting services or online courses.
• Create new products or services: Develop new products or services that meet your customers' needs. Conduct market research to identify opportunities and trends.
• Partner with other companies: Collaborate with other businesses to offer joint products or services. This allows you to reach new customers and expand your offering.

Expansion into New Markets

Once you have consolidated your business in your current market, consider expanding into new markets. This will allow you to increase your income and reach a broader audience. Here are some strategies for expanding into new markets:

• Research new markets: Investigate the needs and preferences of customers in new markets. Adapt your products or services to local needs.
• Translate your website and content: Translate your website and content into the languages of the new markets. This makes it easier for customers to find and understand your offering.
• Use digital marketing: Utilise digital marketing strategies to reach customers in new markets. Consider using social media advertising, content marketing and SEO to increase your visibility.

Analysis of Results and Adjustments

It is essential to analyse the results of your online business to understand what works and what does not. This analysis allows you to make informed decisions and adjust your strategy to improve performance. At Imagine Business, this involves evaluating the performance of the online businesses we sell and the Shopify templates we offer.

Key Performance Metrics

To evaluate performance, it is important to define key metrics. These metrics will give you a clear insight into how your business is performing. Some important metrics are:

• Conversion rate: How many visitors become customers? A low conversion rate may indicate issues with your website or offer.
• Customer Acquisition Cost (CAC): How much does it cost you to acquire a new customer? A high CAC may indicate that your marketing campaigns are not efficient.
• Customer Lifetime Value (LTV): How much money does a customer generate throughout their relationship with your business? A high LTV indicates that your customers are loyal and satisfied.
• Website traffic: Analyse where your traffic comes from and which pages are most visited. This will help you optimise your content and marketing campaigns.

Analytical Tools

There are many analytical tools that can help you collect and analyse data. Some of the most popular ones are:

• Google Analytics: A free tool that allows you to track your website's traffic, user behaviour, and conversions. Essential for understanding how users interact with your website.
• Google Search Console: It helps you understand how Google views your website and to identify indexing and crawling issues.
• Social media analytics tools: Platforms such as Facebook Insights and Twitter Analytics provide data on the performance of your posts and your audience engagement.

Adapting to Market Changes

The online market is constantly evolving. It is important to stay alert to new trends and adapt your business accordingly. This involves:

• Monitor your competition: What are your competitors doing? What new strategies are they implementing? Analysing the competition will give you ideas to improve your own campaigns and discover new opportunities. Observe their marketing strategies and how they adapt.
• Keep up with new technologies: What new technologies can help you improve your business? For example, artificial intelligence is transforming e-commerce.
• Listen to your customers: What do your customers say? What needs do they have? Customer feedback is invaluable for improving your offer and service.

Adapting to market changes is crucial. Do not be afraid to experiment and try new ideas. The key is continuous improvement and the ability to learn from your mistakes.

Emerging Trends in E-commerce

The e-commerce landscape is constantly evolving, and 2025 is no exception. At Imagine Business, we are on the lookout for the latest trends to offer you online businesses and Shopify templates that allow you to stay at the forefront. Adapting to these trends is crucial to maintaining competitiveness and growth.

Use of Artificial Intelligence

Artificial intelligence (AI) is transforming the way online businesses operate. From personalising the customer experience to automating tasks, AI offers countless possibilities. Some key applications include:

• Chatbots: For 24/7 customer service, answering queries and managing enquiries efficiently.
• Product recommendations: Personalised suggestions based on the customer's browsing and purchase history.
• Predictive analysis: To anticipate demand and optimise inventory management.

AI is not just a technological tool, but a strategic ally that can help you optimise your operations, improve the customer experience, and increase your sales.

Social Commerce

Social commerce refers to selling products directly through social media. This trend is gaining momentum rapidly, as it allows brands to reach their customers where they already spend much of their time. Some effective strategies include:

• Integration of shops on platforms like Instagram and Facebook: Allows users to purchase directly from a post or story.
• Influencer marketing: Collaborate with influencers to promote your products and reach a wider audience.
• User-generated content: Encourage customers to share their experiences of your products on social media.

Sustainability in Online Businesses

Sustainability has become a central concern for consumers, and online businesses are no exception. Customers increasingly seek brands that are environmentally friendly and adopt sustainable practices. Some measures you can implement include:

• Use eco-friendly packaging: Opt for recycled and biodegradable materials.
• Offer sustainable shipping options: Partner with transportation companies that utilise electric vehicles or offset their carbon footprint.
• Promote fair trade products: Support local producers and disadvantaged communities.

At Imagine Business, we believe that sustainability is not only a social responsibility, but also an opportunity to differentiate yourself from the competition and attract committed online customers.

Development of Business Skills

To succeed in the world of e-commerce, especially with online businesses and Shopify templates sold at Imagine Business, it is essential to develop certain key business skills. It is not enough to have a good idea; you must know how to manage it, grow it, and adapt it to market changes. Continuous training and adaptation are crucial to remain competitive.

Continuous Education

Learning does not end once you start a business. The world of e-commerce is constantly evolving, with new technologies, marketing strategies, and consumer trends emerging continuously. For Imagine Business, this means that our customers must always stay updated. Some ways to achieve this are:

• Participate in online courses and webinars on e-commerce, digital marketing and business management.
• Read blogs, articles and specialised books in the sector.
• Attend conferences and industry events to learn about the latest news and trends.

Networking and Collaborations

Connecting with other entrepreneurs and professionals in the sector can be extremely beneficial. Networking allows you to exchange ideas, learn from others' experiences, and find potential collaborators. At Imagine Business, we foster the creation of a solid network of contacts through:

• Participate in online groups and forums related to e-commerce.
• Attend networking events and meet-ups.
• Collaborate with other businesses and professionals in the sector.

Financial Management

Good financial management is essential for the survival and growth of any business. It is important to have exhaustive control over income and expenses, prepare budgets, analyse profitability, and make informed financial decisions. To help our customers, at Imagine Business we offer resources and advice on:

• Creating financial plans.
• Cash flow management.
• Profitability analysis.
• Seeking funding.

Developing business skills is not a process that is completed overnight. It requires time, effort, and dedication. However, the investment in training and personal development is fundamental to achieving success in the competitive world of e-commerce. At Imagine Business, we are committed to supporting our customers in this process, by providing them with the tools and knowledge they need to thrive.

Preparing for the Future of E-commerce

E-commerce is continuously evolving, and preparing for the future is crucial to remain competitive. At Imagine Business, we help our customers anticipate trends and adapt their strategies for long-term success. Staying informed about technological innovations and changes in consumer behaviour is essential.

Technological Innovations

Technological innovations are transforming e-commerce at an accelerated pace. It is important to keep abreast of the latest trends and how they may impact your business. Some key areas to consider are:

• Artificial Intelligence (AI): AI is increasingly being used to personalise the customer experience, automate tasks, and improve operational efficiency. For example, chatbots can provide customer service 24/7, and recommendation algorithms can suggest relevant products to customers.
• Augmented Reality (AR) and Virtual Reality (VR): AR and VR are creating new ways to interact with products and services online. Customers can use AR to virtually try on clothes or see how furniture would look in their home before buying it. VR can create immersive shopping experiences that mimic a visit to a physical store.
• Blockchain: Blockchain technology can improve security and transparency in e-commerce. It can be used to verify the authenticity of products, track shipments, and facilitate secure payments.

Changes in Consumer Behaviour

Consumer behaviour is constantly changing, driven by new technologies and social trends. It is important to understand how the needs and expectations of customers are evolving in order to adapt your business accordingly. Some important changes to note are:

• Increased demand for personalisation: Customers expect personalised shopping experiences tailored to their individual needs and preferences. This means you should collect data about your customers and use it to offer product recommendations, special offers, and relevant content.
• Greater importance of customer experience: The customer experience has become a key differentiator in e-commerce. Customers are willing to pay more for a superior shopping experience. This means you should focus on creating a smooth, intuitive and pleasant shopping experience.
• Increased awareness of sustainability: Consumers are increasingly aware of the environmental impact of their purchases. They are searching for sustainable products and services and are willing to pay more for them. This means you should consider sustainability in all areas of your business, from sourcing products to packaging and shipping.

Long-Term Strategies

To prepare for the future of e-commerce, it is important to develop long-term strategies that take into account technological innovations and changes in consumer behaviour. Some key strategies to consider are:

1. Invest in technology: Do not be afraid to invest in new technologies that could enhance your business. AI, AR/VR, and blockchain have the potential to transform e-commerce, and it is important to stay ahead of these trends.
2. Focus on customer experience: Customer experience is fundamental for long-term success. Make sure your website is easy to navigate, your purchase process is smooth, and your customer service is excellent.
3. Embrace sustainability: Sustainability is increasingly important to consumers. Consider offering sustainable products and services and reducing your business's environmental impact.

Adapting to market changes is crucial. At Imagine Business, we offer Shopify themes and ready-to-use online businesses, making it easier to enter the world of e-commerce and adapt to new trends.

E-commerce is changing rapidly, and it is important that you are prepared for what lies ahead. Make sure you keep up with the latest trends and tools that can help you succeed in this digital world. Visit our website for more information and resources that will prepare you for the future of online shopping. Don’t get left behind!

Final Thoughts

Starting an online business in 2025 can be a highly rewarding experience. Although it may seem complicated at first, with the right information and a bit of dedication, you can build something successful. It is important to choose a niche that you are passionate about and that is in demand. Don’t forget to research your competition and create a website that is attractive and user-friendly. In addition, digital marketing strategies are key to attracting and retaining your customers. If you are ready to take the step, go for it! The world of online commerce awaits you.

Frequently Asked Questions

How much money do I need to start an online business?

The amount of money you need can vary. You can start with little if you choose a business model that does not require much investment.

Is it possible to start an online business without spending money?

Yes, there are ways to do it, such as offering freelance services or creating free content.

What type of online business is usually the most profitable?

E-commerce, consultancy and digital content creation businesses are very profitable.

How long does it take to see results in an online business?

Results can vary, but it generally takes time to build a customer base and grow the business.

Do I need technical knowledge to create an online business?

Not necessarily. There are many easy-to-use tools that allow you to create a website without being an expert.

How important is digital marketing for an online business?

It is very important, as it helps attract and retain customers.

How can I choose a good market niche?

Research your interests and look at which products or services are popular and in demand.

What should I do if my online business is not working?

Analyse your strategies, ask for feedback from your customers, and adjust your approach based on what you find.