Online businesses are a promising option with enormous advantages: flexibility, access to global markets, and low startup costs. But what happens when you're interested in starting an online business in Spain but the idea of starting from scratch seems daunting? The solution is to buy an existing online store.
In this article, we unravel the most important intricacies of buying an online store, list the best buying and selling platforms in Spain, and reveal what you should consider before making your investment.
Why Buy an Online Store Already Operating in Spain?
Creating an online store from scratch can be a daunting task. You need to conduct a detailed market analysis, design a unique value proposition, validate your product in the online marketplace, develop a robust business model, and implement it.
When you buy an existing online store, you avoid some of these burdens. You immediately gain access to a pre-validated business with existing customers and revenue. You can also benefit from established relationships with suppliers and business partners.
Where to Buy an Online Store Already Working
To buy an existing online store in Spain, you have several options. Platforms like Imaginebusiness.es and Wadios.es are excellent starting points, hosting a large number of existing online stores looking for new owners.
Look for a Variety of Online Business Models
The idea of buying an online store may initially conjure up an e-commerce business. However, online business models are endless: blogs, apps, affiliate sites, online course platforms, and more. Sites like Negocius, Bizalia, and ImagineBusiness.es are excellent for exploring a wider variety of online business opportunities.
Key Considerations Before Buying
Before committing to a purchase, you should analyze the overall health of the online store. Be sure to check the following points:
Store Financial Data: Check the sales over the past few years, the number of customers, operational costs, and profit margins. A healthy online store will have a lower Customer Acquisition Cost than its Customer Lifetime Value.
Online Factors: Analyze the store's online reach. Evaluate monthly website visits, source of visits, size and engagement on social media, and, if possible, newsletter subscribers.
Technical Factors: You should consider technical issues, such as the technology and software used, necessary updates, and ownership of domain names and hosting.
Transparency in the Purchase Agreement: What exactly does the purchase include? Will you receive the product inventory, photography rights, or will the agreement with the suppliers be transferred if it's a dropshipping online store?
In conclusion, purchasing an existing online store in Spain can be an excellent way to jump-start a lucrative online future. Remember, thorough research and asking the right questions will help you avoid unpleasant surprises and ensure your new online store is positioned for success.